Our Story

Built on a Founder's Name.
Backed by a Founder's Word.

MI SASSON isn't a brand built by committee. It's Maurice Sasson's name — and his personal commitment to every business he finances.

Maurice Sasson, Founder of MI SASSON LLC

The Founder

Maurice Sasson

Founder & Principal Lender, MI SASSON LLC

Maurice Sasson founded MI SASSON LLC on a straightforward premise: business owners deserve a lender who shows up personally, communicates plainly, and structures capital around their actual situation — not a generic underwriting box.

Based in West Long Branch, New Jersey, Maurice has spent his career working directly with entrepreneurs across industries — from restaurant groups and contractors to healthcare providers and manufacturers. He understands that behind every loan application is a real business, real employees, and real ambitions.

"I put my name on this company because I want every client to know exactly who they're doing business with. That's not marketing — that's accountability."

When you work with MI SASSON LLC, you work with Maurice. Not a loan officer assigned to your file. Not an algorithm. The person whose name is on the door is the person in your corner.

What We Stand For

The Values Behind Every Loan

01

Integrity First

We disclose every term, every fee, and every condition before you sign. No surprises. No small print surprises. If we can't do what's right for you, we'll tell you honestly.

02

Personal Responsibility

Maurice is directly involved in every client relationship. That level of personal accountability drives better decisions, better service, and better outcomes.

03

Clarity Over Complexity

Finance can be complicated. We make it simple. Plain language, clear terms, and a genuine effort to help you understand exactly what you're agreeing to.

04

Speed With Substance

Fast decisions don't mean careless ones. We move quickly because we're organized, experienced, and decisive — not because we cut corners.

05

Long-Term Thinking

We're not in the business of one-time transactions. We want to be the lender your business returns to as it grows — because we earned that relationship.

06

Community Rooted

West Long Branch, NJ. We're part of this region's business community. When local businesses thrive, the whole community benefits.

Our Mission

To illuminate the path to capital for every business that deserves it.

Too many strong businesses struggle to access the financing they need — not because they're bad risks, but because they don't fit a rigid institutional mold. MI SASSON LLC exists to bridge that gap: to see the full picture of a business, not just its credit score.

We believe that when good people with real businesses get access to the right capital at the right time, remarkable things happen. That belief drives every decision we make.

Where We Are

West Long Branch, New Jersey

Rooted in the Jersey Shore community, MI SASSON LLC serves business owners across New Jersey and beyond. Our location reflects who we are: accessible, grounded, and part of the fabric of the community we serve.

New Jersey Shore community

Work Directly with Maurice

No intermediaries. No escalations. The person you speak with on day one is the person guiding your loan through to funding.

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